OUR MISSION
Women Crafts Collective was founded with a deep commitment to revive India’s rich heritage of handwoven fabrics and handcrafted arts rooted in the indigenous traditions of The New Bharat. Guided by the vision of an avid researcher and experienced fashion designer, Harsh Juneja, our mission is to empower women artisans who have devoted their lives to these crafts yet remained unrecognized for decades.
For over 25 years, we have worked closely with women artists and artisans, especially from rural India, ensuring their skills are preserved, valued, and celebrated. We aim to bring together village women entrepreneurs and young, passionate fashion designers to create pure, organic, and authentic handcrafted products using traditional techniques, natural fabrics, and dyes derived from fruits, flowers, vegetables, and local vegetation.
Through Women Crafts Collective, every purchase directly supports women and young girls, helping improve their socio-economic conditions and opening doors to education, independence, and dignity.
OUR VISION
Our vision is to build a sustainable and inclusive ecosystem where traditional Indian crafts thrive in the modern world while the women behind them rise with pride and recognition. Rooted in the culturally rich land of Rajasthan—once known for creating exquisite textiles for Maharajas and Maharanis—we envision reviving forgotten organic fabrics and age-old dyeing processes practiced with precision by generations of women artisans.
Women Crafts Collective aspires to become a platform where craftsmanship meets opportunity, ensuring genuine, exclusive, and eye-catching designs reach conscious consumers worldwide. We dream of a future where every product sold contributes to educating a girl child, empowering rural women entrepreneurs, and preserving India’s priceless handmade legacy for generations to come.
When you choose Women Crafts Collective, you choose art with purpose—and a better tomorrow.
The Woman Behind Women Crafts Collective
Harsh Juneja (Founder)
With over 27 years of experience in the apparel industry, Harsh Juneja brings a deep passion for traditional craftsmanship and sustainable fashion. Having worked across design, production, management, and marketing, she now dedicates her expertise to empowering rural artisans and preserving India’s rich handmade heritage. Her journey reflects a strong commitment to social impact, ethical practices, and uplifting artisan communities through meaningful, handcrafted creations.
Meet Our Members
The hands and hearts behind our craft.
Sanwari Didi
Age - 84 years
Experience - 66 years
Organic Block Printing Expert
Member
Bhanvari Didi
Age - 83 years
Experience - 65 years
Organic DYE Expert
Member
Laali Didi
Age - 50 years
Experience - 32 years
Stitching & Embroidery Expert
Member
Anita Didi
Age -40 years
Experience - 22 years
Tailor expert
Member